{"id":22515,"date":"2025-10-31T10:44:52","date_gmt":"2025-10-31T09:44:52","guid":{"rendered":"https:\/\/dev.aicrag.com\/agustin-garcia-el-congres-serca-confirma-que-quan-el-sector-suneix-avancem-mes-rapid\/"},"modified":"2026-02-14T21:57:08","modified_gmt":"2026-02-14T20:57:08","slug":"agustin-garcia-el-congres-serca-confirma-que-quan-el-sector-suneix-avancem-mes-rapid","status":"publish","type":"post","link":"https:\/\/dev.aicrag.com\/ca\/noticies\/agustin-garcia-el-congres-serca-confirma-que-quan-el-sector-suneix-avancem-mes-rapid\/","title":{"rendered":"Agust\u00edn Garc\u00eda: \u201cEl Congr\u00e9s SERCA confirma que, quan el sector s’uneix, avancem m\u00e9s r\u00e0pid\u201d"},"content":{"rendered":"

Entrevistem Agust\u00edn Garc\u00eda, director general de Recanvis Aicrag i president del Grup SERCA, despr\u00e9s del Congr\u00e9s SERCA 2025. Un balan\u00e7 proper sobre el sector, la seva evoluci\u00f3 i la for\u00e7a de la xarxa. <\/p>\n

\n

Despr\u00e9s de la celebraci\u00f3 del 36\u00e8 Congr\u00e9s SERCA<\/strong> a Palma de Mallorca, vam conversar amb Agust\u00edn Garc\u00eda<\/strong> , director general de Recanvis Aicrag<\/strong> i president del Grup SERCA<\/strong> , per con\u00e8ixer la seva visi\u00f3 sobre una trobada que va reunir m\u00e9s de 350 professionals del sector. En aquesta entrevista, Agust\u00edn comparteix una an\u00e0lisi propera i sincera sobre el moment actual de la postvenda, els reptes que afronta la distribuci\u00f3 independent i la import\u00e0ncia del treball en xarxa per continuar avan\u00e7ant en un mercat exigent i en constant transformaci\u00f3. <\/p>\n

Quin balan\u00e7 fas del Congr\u00e9s?<\/h3>\n

Ha estat un congr\u00e9s molt positiu. Hem reunit m\u00e9s de 350 professionals i s’ha respirat energia, debat i comprom\u00eds. El sector \u00e9s viu, en moviment, i aix\u00f2 es nota. Crec que tots sortim amb una visi\u00f3 m\u00e9s clara de cap a on anem. <\/p>\n

Per qu\u00e8 \u201cContra vent i marea\u201d?<\/h3>\n

Perqu\u00e8 el mercat est\u00e0 canviant molt de pressa i no sempre en condicions favorables. Hi ha incertesa, pressi\u00f3 en preus, canvis tecnol\u00f2gics\u2026 per\u00f2 la clau \u00e9s no quedar-se quiet. Contra vent i marea significa continuar avan\u00e7ant, encara que l’entorn sigui dif\u00edcil. <\/p>\n

La met\u00e0fora de l’iceberg va ser comentada molt. Qu\u00e8 representa? <\/h3>\n

Representa la nostra manera de treballar. El que es veu \u2013marques, logos, esdeveniments\u2013 \u00e9s nom\u00e9s la punta. L’important \u00e9s a sota: les persones, la xarxa, l’organitzaci\u00f3, la tecnologia. Aquesta base \u00e9s la que sost\u00e9 tot i ens fa estables. <\/p>\n

L?anunci de Nexus Iberia ha estat la gran not\u00edcia del congr\u00e9s. Qu\u00e8 vol dir realment? <\/h3>\n

\u00c9s una alian\u00e7a molt important entre IDAP i Recalvi. No \u00e9s un moviment d?imatge, \u00e9s una decisi\u00f3 estrat\u00e8gica. Vol dir cooperaci\u00f3, efici\u00e8ncia i visi\u00f3 de futur. Nexus Iberia ens d\u00f3na m\u00e9s for\u00e7a i ens permet competir a un altre nivell sense perdre identitat. <\/p>\n

Com afronta SERCA aquest moment de transformaci\u00f3?<\/h3>\n

Amb feina, dades i coher\u00e8ncia. Estem professionalitzant cada \u00e0rea, invertint en digitalitzaci\u00f3 i en persones. No improvisem: tenim un full de ruta clar i una xarxa molt compromesa. <\/p>\n

Quin paper juga Aicrag dins aquest proc\u00e9s?<\/h3>\n

Aicrag \u00e9s una part clau del grup. Fa anys que apostem per innovaci\u00f3 i per una gesti\u00f3 propera i eficient. El que aprenem a casa nostra ho traslladem al grup i viceversa. Aquest \u00e9s l?avantatge de treballar en xarxa. <\/p>\n

Com veus el futur del sector de la postvenda?<\/h3>\n

Exigent per\u00f2 ple d’oportunitats. Els cotxes canvien, els clients tamb\u00e9 i nosaltres hem d’evolucionar igual de r\u00e0pid. Qui inverteixi en tecnologia i en persones se’n sortir\u00e0. El que espereu, ho tindr\u00e0 m\u00e9s dif\u00edcil. <\/p>\n

Quin missatge deixaries al tancament del congr\u00e9s?<\/h3>\n

Que la uni\u00f3 funciona. Que SERCA est\u00e0 fort i amb rumb. I que el que ens mant\u00e9 dret no \u00e9s la superf\u00edcie, sin\u00f3 la base que hem constru\u00eft entre tots. <\/p>\n

\n

El Congr\u00e9s SERCA 2025 deixa clar que la postvenda est\u00e0 en plena evoluci\u00f3 i que la clau per avan\u00e7ar rau en la col\u00b7laboraci\u00f3, la professionalitzaci\u00f3 i la visi\u00f3 compartida. A trav\u00e9s de l’experi\u00e8ncia d’Agust\u00edn Garc\u00eda, es refor\u00e7a la idea que la for\u00e7a del grup est\u00e0 en les persones, la xarxa i la capacitat per adaptar-se al canvi<\/strong> . A Recanvis Aicrag seguim treballant cada dia per aportar valor als nostres clients, enfortir la xarxa SERCA i contribuir al futur d’un sector que demostra, any rere any, que avan\u00e7a \u201ccontra vent i marea\u201d. <\/p>\n","protected":false},"excerpt":{"rendered":"

Entrevistem Agust\u00edn Garc\u00eda, director general de Recanvis Aicrag i president del Grup SERCA, despr\u00e9s del Congr\u00e9s SERCA 2025. Un balan\u00e7 proper sobre el sector, la seva evoluci\u00f3 i la for\u00e7a de la xarxa. Despr\u00e9s de la celebraci\u00f3 del 36\u00e8 Congr\u00e9s SERCA a Palma de Mallorca, vam conversar amb Agust\u00edn Garc\u00eda , director general de Recanvis […]<\/p>\n","protected":false},"author":6,"featured_media":22513,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"content-type":"","footnotes":""},"categories":[81],"tags":[],"class_list":["post-22515","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-noticies"],"acf":[],"yoast_head":"\nAgust\u00edn Garc\u00eda: \u201cEl Congr\u00e9s SERCA confirma que, quan el sector s'uneix, avancem m\u00e9s r\u00e0pid\u201d - Aicrag<\/title>\n<meta name=\"robots\" content=\"noindex, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<meta property=\"og:locale\" content=\"ca_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Agust\u00edn Garc\u00eda: \u201cEl Congr\u00e9s SERCA confirma que, quan el sector s'uneix, avancem m\u00e9s r\u00e0pid\u201d\" \/>\n<meta property=\"og:description\" content=\"Entrevistem Agust\u00edn Garc\u00eda, director general de Recanvis Aicrag i president del Grup SERCA, despr\u00e9s del Congr\u00e9s SERCA 2025. 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